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Project Idea

My IFB

My IFB app is an umbrella of services from IFB appliances. The app features smart appliance control, IFB store, IFB customer services and technical services from IFB appliances.

Learn from prototype
to spark new ideas

Test reveal insights that
redefine the problem

Empathy

Tests create new
ideas for the project

Define

Ideation

Prototype

Test

Empathise to help
define the problem

Learn about users
through testing

Methodology

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IFB Design Team

User
Persona

Research

User Research

Primary Stakeholder: IFB users, IFB Product teams, UI/UX Design team

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Secondary Stakeholder: Sales team, Marketing teams, Top management

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Tertiary Stakeholder: Vendors and Partners

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Interview Questions

Primary Stakeholder: IFB users, IFB Product teams, UI/UX Design team

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Secondary Stakeholder: Sales team, Marketing teams, Top management

​

Tertiary Stakeholder: Vendors and Partners

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  • Current pain points
     

  • Usage pattern
     

  • Remote control
     

  • Personalization
     

  • Ease of use
     

  • Future expectation
     

  • Offline functionality
     

  • Visual preference
     

  • Support and trouble shooting
     

  • Difficulty in Finding Documentation

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Interview Insights

  • Complex User Interfaces
     

  • Remote Monitoring and Control
     

  • Lack of Personalisation
     

  • Inconsistent Experience
     

  • Overwhelming Information
     

  • Difficult Setup and Configuration
     

  • Limited Troubleshooting Resources
     

  • Lack of Feedback
     

  • Difficulty in Finding Documentation

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Identify Research Area

1. Usage Habits:

  • How frequently do you use your washing machine at home?

  • Have you ever encountered challenges or inconveniences while operating your washing machine?


2. Smart Technology Familiarity:

  • Are you familiar with or have experience using smart home devices or apps to control appliances?

  • What smart devices or apps do you use regularly?


3. User Preferences:

  • What features or functions would you expect from a mobile app that controls a washing machine?

  • Do you prefer a straightforward interface, or are you open to advanced customization options?


4. Remote Control Needs:

  • In what scenarios would you find the remote control of your washing machine most useful?

  • Are there specific tasks or situations where remote control would be particularly convenient for you?


5. Real-Time Monitoring:

  • How important is it for you to receive real-time updates on the status of your washing machine (e.g., cycle progress, completion notifications)?

  • What types of notifications would you find most valuable?

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Empathy Mapping

Mapping

Stakeholder Mapping

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User Jorney Mapping

Derived
Statement

"To design intuitive app connecting their smartphone to the washing machine, enabling effortless scheduling, monitoring, and control of laundry cycles. To seek convenience, real-time updates, customisation, and eco-friendly options for cost savings and sustainability, aiming for an efficient, user-centric, and tech-savvy laundry experience".

One action per screen

The design should not confuse user.

Actionable 

It should  push the user to complete the flow

Quick and Easy 

The process shold be fast and simple

Make it easy to understand

Allow user to consume imformation seamlessly.

We laid down some principles based on UX research finding and data analysis, based on which we structured entire design.

Design 
Principles

Information
Architecture

After analysing and detailed study of the user’s needs and prioritising the service, features required to them, the information architecture was built, This is to structure the digital product.

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User Flow

Creating a user flow for the My IFB app is essential to design an intuitive and user-friendly experience. Here's a simplified user flow:

Low
Fidelity

Low-fidelity design involves creating rough, simplified sketches wireframes that focus on the basic layout and structure of the app's interface. These initial designs prioritize functionality over visual aesthetics, allowing to quickly explore and iterate.

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Visual language
& Brand Identity

The visual language encompasses a cohesive design with IFB's distinctive colour schemes, typography, icons, and imagery. This ensures a visually pleasing and user-friendly interface that aligns with IFB's commitment to quality and innovation.

Logo

Colour Pallet:

#DA2633

#424242

#989898

Heatmap

Heatmap visually tracks user interactions like taps and scrolls, revealing popular and less-engaged areas. It guides designers in optimizing interface elements for improved usability, ensuring that essential features are easily accessible and enhancing overall user experience through data-driven design refinements.

Homepage


The home screen welcomes users with a clean and intuitive interface.

Users can swipe horizontally to navigate between different offers and recipes.

Dashboard provides real-time information about the appliance's status, including current operation, cycle time.

Working Prototype

Pairing


Multiple devices can be paired and controlled simultaneously via Direct mode or WiFi mode.

Direct Mode control appliances without relying on an internet connection.

WiFi Mode in the IFB app empowers users to control and monitor their IFB appliances remotely from anywhere with internet.

Control Device


The app provides access to a variety of wash programs tailored for different fabric types and laundry needs. Users can choose from options like cotton, synthetic, wool, delicates, and more.

Users can adjust parameters such as water temperature, spin speed, soil level, and additional options to fine-tune the washing process based on their preferences and laundry requirements.

Delay feature allows users to set a delay in the start of the washing cycle, which is particularly useful for scheduling laundry at off-peak hours or when they are away from home.

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All Screens

Thanks for checking out this project!

See how I tackled a different design challenge in other projects. Let me know what you think! I'm always looking for feedback."

Introducing

My IFB application empowers users to control their IFB washing machines directly from their smartphones, offering a seamless and efficient approach to laundry. With the My IFB App, the mundane task of doing laundry becomes a convenient and user-centric experience, enabling users to manage their washing machines effortlessly, anytime, and anywhere.

IFB Xpert

IFB Xpertwash is a features the create a custom wash program for user.

The app will calculate the water temperature , spin speed, rinse and spin timings required to clean clothes in mot efficient way.

Push Notification

IFB Xpertwash is a features the create a custom wash program for user.

The app will calculate the water temperature , spin speed, rinse and spin timings required to clean clothes in mot efficient way.

Result

IFB Appliance launched a scalable , one of kind app with all the services.

The app has 200,000 Android and IOS downloads till now.

My Learning

Prioritizing user needs and preferences is essential for creating an intuitive and satisfying user experience.

Conducting usability tests with real users reveals pain points and areas for improvement.

Home

Sketches

Following research and information architecture, the next step to design sketching. Based on user insights and a well-structured architecture, sketches help translate ideas into visual representations. These hand-drawn sketches explore layouts, interactions, and user flows, facilitating rapid iteration and refining the app's design.

Overview

What is  My IFB

IFB have developed a range of smart home devices such as washing Machine, Microwave, Dishwasher, etc., which are targeted at mid and high-end consumers.
The company is interested in creating an interface that helps users to easily access and control these products from a mobile app.

My Role

Prototyping studio lead, conducted design sprints, led usability testing, designed low-fi and mid-fi applications, led high fidelity design and visual direction.

Tools 

Figma, Balsamic, Photoshop, Illustrator, Webflow

Project Brief

The aims to create a user-friendly mobile application for remotely controlling washing machines. The app will offer an intuitive interface, enabling users to start, pause, customise wash cycles, and receive real-time updates. The project's primary goal is to enhance user convenience and optimize the laundry experience.

Team

Rakesh Roshan (me), Sujun ki Bae( Design Director), Kim Kee, Balakumar Appavoo,  Manish Yadav,  Sayak Das, Sahana Murthy Gollapinni. Shivansh Verma.

Impact

The app was to have at least 15,000 users in the first 3 months with about 100 simultaneous users.
The app has 200,000 Android and IOS downloads till now.

Push Notification

IFB Xpertwash is a features the create a custom wash program for user.

The app will calculate the water temperature , spin speed, rinse and spin timings required to clean clothes in mot efficient way.

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